DiscoverWharton Marketing MattersHighlights: Adidas Originals | Amgen
Highlights: Adidas Originals | Amgen

Highlights: Adidas Originals | Amgen

Update: 2025-11-27
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Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries.



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Highlights: Adidas Originals | Amgen

Highlights: Adidas Originals | Amgen